Futurism Booklet

This Is the final layout of my booklet using futurism typography. This project was a bit of a challenge because normally when I design with type, I tend to keep everything square and really use a grid. Whereas the futurism movement focuses on generally unconstrained type, and turning the type into imagery. Movement is a large part of futurist artwork and I tried to incorporate this within the design using dynamic angles and curves. I positioned the type so that it would force the reader to physically move the book around in order to continue reading. Throughout the design I focused on Depero's style of futurism whilst also trying to incorporate a bit of FT Marinetti's style as well.    

Creative Outline


The client for this project will be anyone interested in typography, design, and or the futurist movement and manifesto. The material will consist of thick paper along with some sort of metal cover to incorporate the fondness of steel and machinery that surrounds the futurist manifesto. The piece will also incorporate movement, by alternating the placement of lines of the manifesto, causing the viewer to be forced to physically move the book in order to keep reading. The piece will be engaging and incorporate more elements of the futurist manifesto as well as the actual manifesto itself. I may also incorporate screws in some way, and taking a page from Fortunato Depero's "Depero's Futurista."

Assignment 4 research

Some research and images into the futurism movement

http://www.artinthepicture.com/styles/Futurism/http://www.theartstory.org/movement-futurism.htmhttp://www.theartstory.org/movement-futurism.htm

KINETIC TYPE

Kinetic Type
Clockwork Orange

For this assignment I chose to animate a scene from the movie "Clockwork Orange," by Stanley Kubrick. I chose this scene because there's a lot of emotion in the dialogue, that would make for an interesting juxtaposition with kinetic type. I tried to keep the type flowing and moving frequently in order to keep the video interesting. I adjusted the sizes and how words came on the screen to coincide with the audio. I decided to add some images in various spots to keep the movie interesting and help the pacing along. All in all I am pleased with the final results.

Kinetic typography
I thought this was an engaging example of kinetic typography, that also utilized an interesting sound clip from the movie Fight Club.
http://www.youtube.com/watch?v=uuiKJ0rRTAo

Final Font Poster and Booklet

For this project I wanted to go with a bold approach to creating a poster and booklet for the Google font; Cantarell. I used a grid approach for both the poster and booklet and decided to put all the text on a 25 degree angle to make it a bit more interesting to look at. I decided to use bold line with varying widths to make the piece visually appealing and chose to emphasize some of the letterforms by changing the typefaces and adding strokes around the outside of certain letters. The poster and booklet each contain three colors; a variation of red, yellow, and black, as well as the white of the page. I tried to keep the design cohesive amongst the booklet and poster and overall I think the project turned out successful.

 Book cover

Poster

font booklet initial designs

Project Brief:

Project brief for Cantarell font poster and booklet

The goal of this project is to create a fun interesting design that centers on the typeface Cantarell. The poster will be a simple design using only three colors throughout the layout. The colors I have chosen to use are an opaque yellow, red and black, which I believe, will make an interesting aesthetically pleasing layout. The booklet will be designed in the same manner in order to ensure cohesiveness. The booklet will feature all the different styles of the typeface and utilize the same color scheme.  The goal of the poster and booklet is to show the different type styles as well as the different letterforms.  

Rough Booklet layout:

final calendar design

For the final composition of my strength calendars I stuck with the art deco style and decided to simplify a few things. the first was to get rid of the white border around the month I believed it started to make the calendar look a bit too crowded and wasn' t really necessary. I then decided to change the year at the top by adding type for the number 13 instead of using actual numbers, the one and three didn't align quite right and I thought the problem was solved by just spelling it out, whilst also making a more interesting composition. I also used color lines to separate the weeks making the calendar quick and easy to read.  

For my weakness calendar I decided to use a horizontal art board and a serif font because to be completely honest I hate using serif fonts in typography, I also used one color and overlapped layers over each other with different variations of opacity. I was pleased with the outcome. I also decided to leave a lot of negative space for the dates and large letterforms to take up the negative space around it. I separated the days with thin lines at the top which I believe makes the weakness calendar easier to read as well. 

Current Work

The critique today inspired me with some creative changes to my work. I believe making my art deco pieces lager in scale will help me to position the images better as well as giving me more negative space to use. I believe for my weakness poster I really need to differentiate the design from my art deco pieces. I believe staying away from breaking up the word into segments and changing the hierarchy and placement of objects will help me to achieve a more cohesive and interesting design.

September and August

I went back and fiddled with the august design trying to line up the letters a bit better making them more symmetrical and then used this template for August to keep the calendar coherent.

Rough Draft

These are a few of my rough drafts for my september and august calendar, I am focusing on an art deco style with clean lines and stacked typography. I originally did not like the gradient behind the letters as it makes it far too hard to read but was becoming frustrated and chose the first image as a stoping point before butchering it too badly out of blind rage. I then came back and chose a different color palette and simplified the design more, giving it a more clean look.

Self assesment

1. The most important thing I learned in typography, that's a tough one I would have say the placement of the type (creating positive and negative space) treating it more like a design than actual copy, as well as checking the leading, and not using too many different fonts in one page (in fact that is probably one of the most important in my opinion.)
2. I think I have a decent understanding so far of what is and is not good typography I think I just need to be a bit more creative in the way I use type as it can have a tendency to look dry.
3.

Effective use of typographic contrast 5

Effective development of typographic rhythm 6

Design of typographic compositional unity 6 or 7

Creation of an effective typographic sequence 6 or 7

Ability to achieve balance 7

Ability to create harmony 7

4.

Your understanding of typographic form and counter form. 5

Your ability to develop typographic texture 5

Your ability to integrate color with type. 7

Your ability to compose with type in a compositional space effectively. 6 or 7

Your ability to utilize a grid to structure type.4

Your ability to utilize non-grid based systems to structure type 6

Your ability to visually express content via type. 6 or 7

Your ability to convey content within a purely formal application of type. 6

5. I would say that I need to work on typing and designing on a grid structure, and this would really be helpful in advancing my typographic skills.

6.Hmm that's also a tough question what I need to know is how to better create a brilliant design using only type.